Search Engine Optimization (SEO) is the practice of optimizing your website and its content to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to attract organic (non-paid) traffic from search engines by making your website more relevant and accessible to users searching for related keywords or topics.
Remember, SEO is a long-term effort, and results may take time to materialize. It requires consistent monitoring, optimization, and continuous improvement.